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Our Story

Forever, made simple.

Southtree was founded on the conviction to restore - to revalue what has been devalued.

At a surface level, Southtree is about preserving outdated memories - tapes, film, photos, and audio - into digital keepsakes that are both usable and safe for future generations.

We are led by the desire to find simple technology and design-driven ways to reconnect people with things that matter most, but are being lost or overlooked.

A meaningful response.

You can imagine the kind of responses we receive from people when they watch their memories unseen for decades, or see the faces of their loved ones who are no longer with them.

Memories so meaningful demand a meaningful response. We're meticulous about doing things well. This has set us apart from competitors who have warehouses staffed with cheap labor (or outsourced overseas) and slap people's treasured memories on cold racks, rather than handling them with care. And it shows.

From the high-tech systems that enable us to preserve over five-thousand home movies each day (safely, with real-time updates every time an order moves, driven by an advanced barcode system) to our beautiful Southtree Collection boxes.

Our attention and focus has created a workplace, atmosphere, and company culture that attracts incredibly talented, hard-working people who want to be a part of meaningful work, beautifully accomplished.

Humble beginnings.

We began with an idea and a garage.


Southtree Class of 2013 Photograph


We're the company that cares about the work we do and the people we impact. Since our inception, we've been focused on the needs of our customers and meeting them where they are. We don't toss around technical terms to look impressive or exist on social media because we have to - we talk simply so we all understand and we love social media because that's where we meet you, our customer.

From 2013 to 2016, we've had a 1,150% increase, earning us the top spot in Inc. Magazine's top fastest growing company. We were also #7 in Inc. Magazine's consumer products category and the 2nd fastest growing company in the state of Tennessee. Southtree has grown from a small start-up team to a staff of over 200. We've harnessed the technology and put together a team that has created over 3 million DVDs, and we're racing towards 4 million. It's people that have made the difference, from our customers to team members, and we're filled with anxious excitement to continue delivering products and services that reconnect people in our ever digital world.