With Y2K just around the corner, the world seemed in a frenzy. Technology was rapidly changing and people were finally going to be living in the new millennium – the future! Among these budding technological triumphs came the reign of the DVD. A piece of software created in 1997 that could store full audio and video on an optical laser disc the size of a CD.
Let’s take a look back at how the DVD came, saw and conquered before fading away in the exact fashion that it took the world by storm.
VHS vs LaserDisc vs DVD
For years, the VHS had a tight grip on the home theater industry after it beat out Betamax in the home video war. Throughout the late 70s, all of the 80s and up until the mid 90s, the VHS became what everyone had known. It’s what was also economically viable for home movie watching. Enter the DVD in 1997. With more storage, better picture and audio quality, as well as interactive features – not to mention never having to “be kind and rewind” – it’s easy to see why it took the world by storm. By 2000, shelves stocked with VHS tapes had nearly all been replaced by DVDs.
And while the DVD itself may have been a novel piece of software to the public, the actual laser disc technology was invented by David Paul Gregg and James Russell in 1958, nearly 40 years before the first DVDs were released to the public. By 1978, the DVD’s predecessor, LaserDisc, was developed and released in America. The LaserDisc format used much larger discs, nearly 3 times the size of a DVD and with a fraction of the storage space. LaserDisc owners should remember having to flip the disk over to play the second half of their movie. Sure, that got annoying but its real downfall was because the technology was still in its public infancy, and the high cost of players and discs led to low consumer adoption outside of key Asian markets, such as Hong-Kong, Singapore and Taiwan.
The Format War
Just like the former format war between VHS and Betamax, in which we witnessed VHS come out on top, the industry once again saw itself in a possible, head-to-head format war between DVD manufactures in the late 80s. In the blue corner, you had Sony and Philips, who supported the Multimedia Compact Disc (MMCD) format. While in the red corner, a laundry list of other companies, including Toshiba, Time Warner, Pioneer, JVC and a few others, supported the Super Density (SD) disc format.
By the time the mid 90s rolled around – and after several back-and-forths, proposals and specifications – Sony and Philips finally caved and agreed to support the SD format, paving way to a single, seamless format.
When DVDs hit the market in the late 90s, the technology called for single-layered, single-sided disc. However, even this single format could hold more data than a typical VHS. Remember the double-tape Titanic VHS? Or Braveheart? Or literally any movie that was three hours or longer?
Well, dual-layer recording came out and turned what was an already impressive (for the time) 4.7GB disc into an 8.5GB disc. Sure, that seems like chump change now, but back in the mid-2000s, 8 gigabytes was huge. Umm … floppy drives, anybody?
And that’s precisely what makes DVDs, even now in the era of Blu-Ray and streaming services, a great source of storage. Even with the surge of technologically advanced storage devices like thumb drives and the cloud, DVDs are still a media format that is widely accepted and used by people of all ages, all over the world. So whether you’re adamant about taking your memories one the go – anywhere, anytime – with the cloud or a small flash drive, or prefer to insert that shiny disc for watching and storing, we’ve got you covered, regardless of preference.
Fun fact: What were the first movies released on DVD in America?
The first feature films released on DVD in America were A Time to Kill, Blade Runner, Eraser, Goodfellas, Interview with the Vampire, The Road Warrior, Se7en, The Birdcage, The Bridges of Madison County, The Fugitive, The Mask, The Wizard of Oz, Twister, Unforgiven, and Woodstock